5 things to consider before setting up your small business website
So you’ve got your fabulous business idea, and you’ve decided on your name. Hurrah! Are you ready to build your website but feeling overwhelmed by all the options in front of you? Here’s my top five tips on what to consider when setting up your small business or start-up website.
1. Is the domain you want free?
No doubt you will have spent some time lovingly deciding what to call your brand or business. You might have tested it with friends and family. But, have you checked to see the domain is free? Before doing anything further, use Network Solutions to check what is available.
2. What do you want your website to do now and in the future?
Before going any further with choosing a platform, it’s a good idea to think about what you need your website to do. Will it just be a place to share information? Or will you sell directly from it? Do you want to host a blog? Will you have a mailing list? Spend some time on this now as it can determine which website platform you choose.
3. Have you got the branding, colour palette and tone of voice for your small business in place?
Websites don’t need to take hours to create. I’ve done both of mine in about a day each. But, the reason I could do that is down to planning. I’d already developed my branding, created my logo, chosen my colours and decided on a tone of voice. If you don’t do those things in advance, building your website will take up far too much of your precious time.
Create a website plan upfront. Include the menus and the copy for each of the individual pages. You can then paste in your content as you build your website.
4. How much do you want to spend?
Again, this question might determine which route you choose. All in one platforms like Wix or Squarespace can work out more expensive versus WordPress with a host such as Siteground. The price difference won’t be much upfront, but you’ll notice the difference once you start to add on options.
Wix costs between £100 and £250 annually depending on which package you choose. But you’ll need to pay another £260+ to add in an e-commerce option.
WordPress with a host and a domain is about £80-120 per year. The WooCommerce plugin, which enables buying off your site, is free. You’ll likely link your WooCommerce to a payment platform such as PayPal or Stripe. These platforms will charge a transaction fee on purchases.
5. How techy are you?
Now is the time to be honest with yourself. Do you have the energy and patience to work in a site like WordPress? Although its interface is relatively user friendly these days, Wix and SquareSpace are much easier to navigate.
And don’t forget, you could always hire a professional. I recommend Julia Ferrari for other small businesses.
Once you’ve worked through all these points, you might be looking for a little more help with what to do next.
My digital course is perfect for you. It’ll help make sure your tone of voice and brand positioning is ready. You’ll get access to a ready-to-use website site plan, and I’ll share more tips to make website building easy.
So there you have it, those are my top tips for building your small business website. Good luck!