Description
Included in the course is I’ve broken down each of the different steps you need to take to secure your coverage:
- What is PR and what are the different types of media
- What type of media should you target
- How to find your story ‘gold’ – including exercise to complete for your business
- How to write your pitch – including example pitch and step-by-step guide on how to write your own
- How to find the right journalists who’ll cover your story
Why I know what I’m talking about
I’ve been in PR and communications for over a decade. Thanks to working for the likes of P&G, Philips and Microsoft, I know what a great story looks like. I’ve secured a toothpaste in Vogue, had my client’s news turned into a cartoon for the Daily Mail and had my celebrity interview feature on the front page of The Sun’s weekend supplement.
Here’s some coverage I recently secured for my own business.
