How to build and promote your birthing business

Newborn baby course image for how to build and promote your birthing business

Have you recently qualified as a hypnobirthing or antenatal teacher?

Are you feeling ready to help couples have a positive birth but not so ready to launch a business?

Do you want to build your confidence as a small business owner?

This digital course will take you through all the steps needed to build and promote your birthing business. You will finish feeling excited by your birthing brand and equipped with the tools you need to attract your customers.

The course is priced at £200.

Why this course will help you

I’m passionate about helping hypnobirthing and antenatal teachers spread the word about their offering and promote better births for all.

When I trained as a hypnobirthing teacher I noticed that there was lots of support given when it came to the teaching but not so much help when it came to building and developing your business. That’s how this course came to life.

As an antenatal or birth worker, it can be easy to forget you are a small business owner as well as a teacher. Growing and building a brand requires lots of skills in communications and marketing. This course will set you up for success.

And, while teaching virtually provides an opportunity to gain customers anywhere in the country, or even worldwide. It also makes promoting your business even more important. This digital course will help you prepare and adapt for these changes.

I’ve combined all my skills as a marketing and communications consultant, as a small business owner and a hypnobirthing teacher to help your brand thrive.

It’s everything you need to build and promote your birthing business.

Here’s what’s included in the course

How to define your proposition, your branding and your tone of voice

In other words, what is your business going to be called and what type of customers do you want to attract?

This section includes several creative exercises and templates to use to generate your ideas

How to create and build your website

I’ve built my own websites so have distilled my knowledge into this section to help make it less scary for you.

This section includes practical advice on what platforms to use, where to source your photography and website plan for you to adapt.

How to use SEO to reach as many potential customers as possible

Not sure what SEO is? The section will explain it and give you some easy tips on how to maximise it on your website.

How to maximise social media – with focus on Facebook and Instagram

Social media can feel overwhelming. There’s so many different things to try and so much to post. I’ve explained how to make this easier with practical tips and ideas on what content you should share and how often.

If I were to offer all of this elements under my consultancy it would equate to about £1,500 worth of expertise. I’ve distilled my communications and marketing brain into this course for you for the price of £200.

The course in more detail

  • You can move through the course at your own pace and start once you’re ready.
  • It covers 8 lessons and 37 topics.
  • There are exercises, advice and tips to work through within section to help you bring your skills to life.
  • You are offered a consultancy call at the end of the course to address any questions you have or to share ideas.
  • You’ll have ongoing access to this course for a year – so there’s no rush!

“Completing Hannah’s digital course has been invaluable in kick starting my new business. The content has supported me in launching with confidence, creativity and professionalism.  I came away brimming with ideas and practical know-how on what to do and when. Each module was packed full of insider tips, useful links and downloadable materials which I came back to multiple times.  It has saved me time, energy and kept me focused. Thank you Hannah!” Kate M, pregnancy yoga teacher

Why you can you trust I know what I’m talking about…

I have over a decade of experience working in marketing and PR. Previous clients include Microsoft, P&G and Philips. I’ve placed products in Vogue, The Times, The Sun and numerous other global publications. I’ve hosted events all around the world and managed photoshoots with Olympic athletes, Hollywood actors and TV superstars.

I know what makes a great story, how to get people to buy a product and the best way to market your brand.

“Hannah has been a real pleasure to work with. Always happy to help and make suggestions to benefit our project. Would definitely recommend working with her.”  Lisa Leach, Project Lead, Scoute, digital health startup

“I have no hesitation in recommending Hannah. She provides strong counsel, and has the rare combination of creativity, strategic thinking, and commercial awareness.” Daniel Bausor, Integrated Marketing & Customer Advocacy Lead, Signify

I also used hypnobirthing with my first pregnancy and had a very positive birth. I’m also a qualified hypnobirthing teacher so I understand what’s involved in growing a birthing business.

Click here to read more about me