So you’ve got your website set-up, and you’ve started blogging? And you’re sharing lots of content on social media? Trying out some ads too? All great, but wait one minute; there’s another tactic to consider. Here are three important reasons why you should use PR to promote your small business. 1. It’s an authentic, credible…
Read more
What is it? Femtech is the use of technology to enhance women’s health; everything from physical products, apps to solutions. Ida Tin, the founder of Clue, a cycle tracking brand, created the term. She felt a need for a category that brought together all the innovation that was happening around female health. And the medical research…
Read more
So you’ve got your fabulous business idea, and you’ve decided on your name. Hurrah! Are you ready to build your website but feeling overwhelmed by all the options in front of you? Here’s my top five tips on what to consider when setting up your small business or start-up website. 1. Is the domain you…
Read more