Blog

The tech you need to power-up your small business

Thanks to the modern world, it’s never been easier to run a small business. But, the choice of apps, platforms and services out there can be overwhelming. I’ve been trialling various things over the last year and now have my favourites. So, here’s my round-up of the tech you need to run your small business…
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3 important reasons why you should use PR to promote your small business

So you’ve got your website set-up, and you’ve started blogging? And you’re sharing lots of content on social media? Trying out some ads too? All great, but wait one minute; there’s another tactic to consider. Here are three important reasons why you should use PR to promote your small business. 1. It’s an authentic, credible…
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What is femtech and why do I love it?

What is it? Femtech is the use of technology to enhance women’s health; everything from physical products, apps to solutions. Ida Tin, the founder of Clue, a cycle tracking brand, created the term. She felt a need for a category that brought together all the innovation that was happening around female health. And the medical research…
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5 things to consider before setting up your small business website

So you’ve got your fabulous business idea, and you’ve decided on your name. Hurrah! Are you ready to build your website but feeling overwhelmed by all the options in front of you? Here’s my top five tips on what to consider when setting up your small business or start-up website. 1. Is the domain you…
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Why we need hypnobirthing and antenatal education now more than ever

Birth is one of the most powerful, moving and monumental moments of life. Those who choose to have children will likely only experience it two or three times in their lifetime. But it’s impact cannot be underestimated. I’m not solely talking about the transformation that comes from raising a child but also the day of birth itself.…
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‘It will just be a mild discomfort, dear’: Unpacking the gender pain gap

By now most of us will be aware of the pay gap, and hopefully benefitting from the measures slowly coming into place (?!) Although the pandemic has dictated that employers do not have to declare their statistics in 2019/20. Let’s keep watch on that. But I digress. What I’m here to talk about is the gender pain gap. I recently joined a webinar hosted by Hysterical…
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Why investing in female health should be everyone’s business

My focus on women’s health comes from a place of passion, and a desire to make the world more inclusive. Nonetheless, I recognise the commercial opportunity in better serving women. I believe that we should all be investing in female health. We know that women do most of the household spending, hold 20 per cent of the world’s wealth…
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Why your female customers need your focus

For the last few years, I’ve been evolving my skills. I’ve been moving from traditional PR into marketing, specifically customer experience. I believe being customer-focused is vital in business. But I wanted to take it further. I’m focusing on WX – customer experience (CX) for female-focused brands – because I believe talking authentically to women is a…
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It’s time to embrace reinvention in motherhood

‘Bouncing back’ is one phrase I want to ban in motherhood. I never want to hear it used again to describe a postnatal woman. The media love to talk about how women miraculously give birth one minute, and the next they are up and about as though nothing happened. This hastiness to return to ‘normal’…
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Why I’m bringing my hypnobirthing self to work

I was lucky enough to discover the Positive Birth Company in the months before having my son. This online hypnobirthing course is doing amazing things to make an empowered birth accessible to everyone (and its fabulous founder, Siobhan Miller, was recently recognised on the 35 under 35 list). This training taught me how to utilise my mind to…
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