Thanks to the modern world, it's never been easier to run a small business. But, the choice of apps, platforms and services out there can be overwhelming. I've been trialling various things over the last year and now have my favourites. So, here's my round-up of the...
So you've got your website set-up, and you've started blogging? And you're sharing lots of content on social media? Trying out some ads too? All great, but wait one minute; there's another tactic to consider. Here are three important reasons why you should use PR to...
What is it? FemTech is the use of technology to enhance women's health; everything from physical products, apps to solutions. Ida Tin, the founder of Clue, a cycle tracking brand, created the term. She felt a need for a category that brought together all the...
So you've got your fabulous business idea, and you've decided on your name. Hurrah! Are you ready to build your website but feeling overwhelmed by all the options in front of you? Here's my top five tips on what to consider when setting up your small business or...
Birth is one of the most powerful, moving, and monumental moments of life. Those who choose to have children will likely only experience it two or three times. But we cannot underestimate its impact. I'm not solely talking about the transformation from raising a child...
By now most of us will be aware of the pay gap, and hopefully benefitting from the measures slowly coming into place (?!) Although the pandemic has dictated that employers do not have to declare their statistics in 2019/20. Let's keep...
My focus on women's health comes from a place of passion, and a desire to make the world more inclusive. Nonetheless, I recognise the commercial opportunity in better serving women. I believe that we should all be investing in female health. We know that...
For the last few years, I've been evolving my skills. I've been moving from traditional PR into marketing, specifically customer experience. I believe being customer-focused is vital in business. But I wanted to take it further. I'm focusing on WX – customer...
‘Bouncing back’ is one phrase I want to ban in motherhood. I never want to hear it used again to describe someone who is postnatal. The media love to talk about how women miraculously give birth one minute, and the next, they are up and about as though nothing...
I was lucky enough to discover the Positive Birth Company in the months before having my son. This online hypnobirthing course is doing amazing things to make an empowered birth accessible to everyone (and its fabulous founder, Siobhan Miller, was recently...